Southeast SuperHub Champions working to increase vaccine confidence

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Led by the Human Development Institute in partnership with Georgia State University, a coalition of advocates and community partners have taken on the important task of promoting vaccine confidence in the Southeast US. The COVID-19 Vaccine Information and Dissemination SuperHub for the Southeast region was organized with the goal to Increase vaccine access and uptake among the disability population in southeast region. As new variants of COVID-19 emerge, continuing the vaccine conversation is more important than ever.  

Barriers to vaccine uptake include hesitancy and access. Organizers of the Southeast SuperHub determined that members of the disability community can be the catalyst to increase the rate of vaccination among disabled people. Local Trusted Champions are in their communities discussing vaccine resources with those in their immediate circles in person and online. They are assisting with vaccine outreach and the dissemination of plain language resources developed by the Human Development Institute and Georgia State University. By having one-on-one conversations, Champions are helping to quell fears of the vaccine and answer questions with a personal approach. They are leveraging their status as trusted members of their communities to tailor the messaging to a local context.  

Champions are also breaking down barriers in vaccine access. The plain language resources disseminated by Local Trusted Champions are available in multiple languages, which are important as many members of the disability do not speak English as their first language. Additionally, champions have identified ways in which vaccine sites may not be accessible to wheelchair users, those who are deaf and hard of hearing, or who have limited vision.  

Local Trusted Champions are compensated for their efforts by a stipend and are asked to complete a Local Champion 101 training, as well as a course on Motivational Interviewing. They are also expected to track their data and report back to the SuperHub during monthly meetings. Recruitment of Local Champions is ongoing, and though the project will conclude on September 30, Champions’ efforts will make a lasting impact. 

For more information, contact Natasha.Collier@uky.edu.